Account Planning

Research Paper

The TikTok Effect: How the Platform Transformed the Advertising Industry in Under a Minute

This research paper was conducted with four other classmates about how TikTok as a social media platform has impacted the advertising industry, particularly in regards to social media marketing.

The assignment was to conduct research about an advertising trend or subject matter and to create recommendations about how to best utilize what we researched. 

Presentation

The TikTok Effect: How the Platform Transformed the Advertising Industry in Under a Minute

This is the presentation form of our research paper. We created this presentation in Canva and presented our research and recommendations to the class.